Mobile Marketing Strategies: Are you use mobile marketing to boost foot traffic? You ought to be. For the foreseeable future, the global epidemic has altered how people shop. To attract their attention and increase foot traffic, you must promote to them where they are.
It is more prevalent on their mobile devices. According to eMarketer, the number of shopping app downloads climbed by 20% between January and April. American customers will spend 1 billion hours shopping on Android devices in 2019, up 50% from 2018.
In this thorough book, you’ll learn what mobile marketing is and some of the most efficient mobile marketing tools and methods for boosting foot traffic to your store.
What Exactly Is Mobile Marketing?
Marketing using mobile devices such as smartphones, tablets, and other mobile devices is mobile marketing. Customers’ attention (and expenditure) has shifted to mobile in recent years. As a result, marketers are following suit to achieve real multichannel engagement. As technology fragments, marketing fragments as well.
In terms of mobile marketing, this means considering devices and leveraging both SMS/MMS marketing and mobile apps. Mobile marketing is a critical component of designing any marketing strategy, whether short- or long-term. There is a mobile marketing channel for every part of your audience, from email marketing to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing.
To be effective with mobile marketing, you must give a consistent experience across numerous platforms something that can be challenging when attempting to acquire, engage and retain users.
How is Mobile Marketing Executed?
Mobile marketing is used to describe adverts on mobile devices such as cellphones, tablets, and other mobile devices, because of different social media platforms, websites, and mobile applications. Each offers its own unique, and specialized mobile advertising alternatives, mobile marketing ad formats, customization, and designs may vary.
What Benefits Does a Mobile Marketing Strategies Offer?
Your business requires a mobile marketing plan for the same reason it requires a computer and access to the Internet – this is the age in which we live! You’ll notice a lot of people with their faces riveted to their smartphone screens if you stroll around any major city. Recent surveys indicate that 40% of internet users now access the Internet via mobile devices, indicating that ignoring the rise of mobile is no longer an option.
Additional mobile marketing data that you may find interesting include the following:
- Eighty percent of mobile device time is spent on applications, with game apps accounting for most of that time.
- Tablets access 75% more online pages than smartphones.
- Tablets’ retail conversion rates are 2.2 percent, substantially higher than the 0.7 percent for smartphones, but remain unchanged at 3.3 percent for classic PCs.
- In 2012, mobile search rose by 200 percent year over year.
- In 2014, mobile was predicted to surpass desktop.
Mobile is here to stay, and if estimates are accurate, mobile usage will soon surpass desktop usage. If you haven’t previously implemented a mobile marketing plan, now is the time to do so!
1. Create a Form of Your Website That Is Mobile-Friendly.
Make your website mobile-friendly before launching a mobile marketing campaign. You must ensure that consumers can view menus and information properly, which is impossible without a mobile-friendly theme.
If you’re familiar with WordPress, this is a breeze. If you’re in a crisis, there are some free WordPress themes available. Alternatively, you might invest in a cross-platform compatible premium theme.
2. Verify That Your Content Is Mobile-Friendly
Create content that is mobile-friendly that fits the demands of mobile consumers on the go. If you’ve been writing on your computer, you might assume that all your tabs, websites, and links are required and essential. They are not in today’s world. Bear in mind that the majority of mobile devices include a small screen on which to show material. Furthermore, mobile consumers are unconcerned with your About page. What matters to them is how they arrived.
Writing compelling headlines is one method of delivering. When writing for mobile readers, you are not afforded the luxury of a large PC screen to display long headlines. Reduce the length of your headlines and persuade readers as soon as they notice them highlight the worth of reading.
Optimize for Search Engines: A recent iAcquire survey found that 70% of mobile searches result in a website action within an hour of the search.
3. Attract Mobile Users’ Attention to Your Business
Mobile is critical for brands, as well as bloggers, software developers, and small company owners. Mobile commercials, distributed via social media and other means, are one approach to promote your company.
Tablets have a greater click-through rate (0.59 percent) than desktops, according to a recent case study by Medialets (0.23 percent ). By a factor of two, advertisements on mobile applications outperformed those on mobile websites.
To begin deploying mobile ads, you must first determine your target audience. Unless your company is as massive as Apple or Hewlett-Packard, you will be unable to market to everyone.
4. Recognize Your Target Audience
Who is on the other last of the line? Before the call:
- Read out the customer’s and company’s names.
- Continue practicing until it becomes second nature.
- Compile a list of helpful pronunciation aids. If required, conduct additional research.
Their names should never be changed under any circumstances. It is both infuriating for the customer and humiliating for the salesman. Due to the critical nature of first impressions, the last thing a business needs is an awkward situation ten seconds into a phone contact. Maintain a handy list of the customer’s name and business details if your memory wanders throughout the chat to guarantee that everything proceeds appropriately.
5. Promotional Text Messages
SMS marketing is a marketing technique that utilizes text messaging. Additionally, it is referred to as text marketing or text message marketing. A permission-based mobile marketing approach entails sending promotions, bargains, coupons, notifications, and other information straight to potential customers’ phones using 160-character text messages.
SMS marketing is highly effective mobile advertising because text messages have high deliverability, open, and engagement rates. According to the data,
- Around 98 percent of messages are opened and read.
- The majority of individuals respond within 90 seconds to an SMS message.
- SMS marketing has an answered rate of 45 percent.
It is most likely because most individuals carry their phones with them and are alerted to incoming text messages. Via pushes notifications, making them harder to ignore. Due to the brief nature of text messages, many marketers include a link or a code that links users to additional information. Avoid overusing SMS marketing; the method is most effective for time-sensitive advertising.
6. The Internet and Social Media
Many people use their smartphones to browse social media. According to Pew Internet, Facebook and WhatsApp are tremendously popular worldwide, with 62% and 47% of people using them, respectively. With billions of subscribers across all major social media platforms, including social media as one of your critical mobile marketing tactics makes sense.
Through comments and messages, social media makes it simple to establish a personal connection with your customers. Additionally, customer testimonials and suggestions might help your business stand out. While some businesses prefer to focus exclusively on organic social media posts. Social media advertising is growing in popularity as a means of ensuring that you reach the correct people. Among the choices are the following:
- Facebook advertisements, alternatively referred to as boosted (promoted) posts, is Facebook advertising.
- Boosting Twitter tweets.
- Purchase or promote Pinterest pins
- LinkedIn advertisements or promoted postings
Typically, this mobile marketing method enables you to create an audience based on demographic data and define campaign objectives, budgets, and durations.
7. Geographically Specific Marketing (Gps)
Location-based marketing takes advantage of the GPS capabilities of smartphones to assist advertisers in providing promotions and essential content to consumers based on their location. Geotargeting and geolocation marketing are two concepts used to describe location-based marketing. According to the MarTech Series, 83 percent of marketers report tremendous success with location-based marketing. This marketing delivers a higher level of engagement and response since it is more relevant to where and what mobile consumers do.
For instance, you may show someone nearby a restaurant deal and encourage them to visit. Coach uses location targeting to drive thousands of visits to their stores, making it a tried-and-true means of generating foot traffic.
8. Proximity Marketing
Another type of location-based marketing is proximity marketing. Bluetooth enables you to discover new clients and promote to them appropriately. For example, beacon marketing relies on the usage of actual Bluetooth-enabled devices within or near stores.
These transmit short-range signals to mobile devices, visible to everyone within a limited distance of your location—another time-tested strategy of boosting foot traffic. Toyota used proximity marketing to drive more ready-to-buy customers to nearby vehicle dealerships.
9. App-based Marketing
The app market is too vital for intelligent marketers to ignore. According to Visual Capitalist, the top five mobile apps are WhatsApp, TikTok, Messenger, Facebook, and Instagram. However, because there are many other apps, in-app advertising has become a popular mobile marketing approach.
The following are examples of in-app advertising:
- Advertisements that show at the top or bottom of a mobile screen are known as display advertising.
- Native advertising refers to ads designed to look like they belong in the app they’re in.
- Advertisements in video
- Advertising that shows in between app operations is known as interstitial ads. When progressing from one gaming level to the next, for example, these commercials may show.
According to Mobile Marketer, in-app marketing can increase foot traffic by 19% to 49% due to its superior targeting capabilities.
10. With Google My Business, You Can Go Local.
Mobile users frequently seek local information. If you wish to deliver, you’ll need to promote your business. Google My Business streamlines this procedure while making it easy for customers to locate you on mobile and desktop. Once listed, you’ll notice an increase in total search engine traffic, as mobile device users will be able to know your business while searching.
It’s straightforward to begin started. A Google account is required. If you’re already logged in, the following procedures are much simpler than they appear. Simply business provides an easy-to-follow flowchart that will guide you through the procedure.
The ten strategies of mobile marketing discussed above will assist you in getting started with mobile device marketing. Then, you’ll discover the mobile marketing tools necessary to put these strategies into action. GroundTruth Ads Manager will be required and geofencing advertising, weather targeting, audience targeting, and brand insights.
As a mobile marketer, you may be required to collect and analyze data at some point; however, you will need to do it using Microsoft tools. As a consequence, navigate to Microsoft Softvire USA.